Web Analytics Wizard

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With the WWW becoming a jumble of web pages and html, e-marketers, or online marketers need to become even more analytically suave at the micro level in order to achieve online business success. Google’s site optimizer is a must use in today’s over competitive world of web clicks.

A great webpage is one that is free of clutter, and has a “fresh” look to it. You must create a good eye catching head that will grip the surfer’s attention and then hold their attention on the page long enough to accomplish your goals. Important information that will grab the readers’ attention should go above the page fold (the area of the web page that is visible when a user loads the page). This information should be considered carefully as this is the area that will hold the reader’s attention and keep them on the page and purchase your business product, (using the shopping cart) download information, or fill out any forms you may have on your website. All of this information should be laid out above the page fold.

As a web site owner it’s also important to think about do again business or email subscription prominently on the home page. To get started, feed burner is a free email subscription tool and is a great way to get started. This tool includes free statistics as well including page views and unique (your web site reach) visitors.

Some of these desired actions that are performed on your website are known as conversions in the Google online marketing world. With the Google website optimizer, you can perform two types of testing. A/B split tests along with Multivariate testing. A/V Google optimizer is most excellent used when your website gets a low amount of traffic. It’s also greatest used when you are testing different web pages, or want to move objects around on that web page.

Multivariate testing is different from A/B testing. Multivariate testing is for testing on different locations within a single web page when that particular webpage has high traffic. Using this tool at its optimal level, you can test multiple locations at the same time on a single web site page. To use this feature, first identify and tag the links you want to test, and decide the goals for those links.

Next you’ll need to follow the installation wizard after you click on the Google website optimizer tab. In this process, you’ll be implementing variations and implementing symbol for your marketing analysis needs. The website optimizer will automatically create different variations for the usage of your test pages. Use the preview feature to see how this different will look before you start it live on your website. After you’re done previewing, you can start your screening. You’ll want to periodically analyze your results to make sure that they are effective. Another feature that is available is that you will be able to copy the experiment if you want to run it again and see results.

The Google multivariate test will report how the percentage of conversions has changed since the variations and combinations were added. Using the Google website optimizer is a great way to track how a web page is performing and will optimize conversions, Return on Investment (ROI calculated by profit divided costs), and create loyal and repeat customers.

Justin Harrison is an internationally recognised Internet Marketing expert who recently published a detailed guide on how to split test. For more information visit: http://www.splittestmasterguide.com