Web Analytics Wizard

Perhaps the only thing that changes as frequently as digital marketing is the news. While the strategies haven’t changed, the tools and the method in which they are used has drastically. New software gets launched on a daily basis and it is getting harder to keep up with what the timely strategies. This post will explore the most popular digital marketing strategies and tools of 2011.

In the context of web analytics, a growing number of people are choosing to focus on their conversion rates and user experience. Because social media has continued to grow, companies are constantly looking for new ways to reach their users. Businesses have begun to make the user experience easier by using new tools. Specifically when analytics are involved. Companies are learning that the use of innovative testing platforms that try to provide an implemented view of the whole company. More and more organizations are beginning to expand their online presence. Because of this there are many businesses that are open to the idea of new strategies and tools that can work with their own business. The social media identity of many companies has made way for an increased connectivity with their users. Businesses that have experienced less interest with their digital efforts have begun to experiment with social media while expanding their reach at the same time. You can think of this as dipping your toe in a pool to see the temperature before you jump in.

There are a ton of new tools and platforms that are floating around the analytics world in 2011. While there is probably an endless list of new tools that companies are taking advantage of, a few can be spotlighted for being adopted by a number of companies. Social media analytics have begun to really take off in the last few years, more so in 2011 than ever. With companies placing more and more value into social media, the need to measure results is crucial as well. Social media analytics are beginning to phase towards the integration with company websites, social media and offline behavior.

Organizations are also searching for analytics tools that allow them to control their projections, analytics, and results all in one place. The number of companies that have spent time searching for tools that will help them successfully implement their data from all streams together as they are experiencing a data overload has risen. Tools like intrusion detection, behavioral analysis, and tag management are being utilized by a growing number of companies in an with the focus of making their asset management easier and less time consuming.

Data will continue to grow in the near future and companies will not only attempt to get a better view of their data streams, but also try and make managing data easier with new tools. In the past, there’s been a failure to achieve proper implementation with a number of companies. In the end of 2011 and into 2012, look for even better tools of data implementation as well as continued focus on user experience and optimization.

Want to beef up on web analytics? Stop by Christian Calloway’s blog for the latest trends, news, and tools that will lead to a massive increase in conversion rates with your site’s traffic.