Books


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Web Analytics 2.0: The Art of Online Accountability and Science of Customer C... by Avinash Kaushik
Amazon Price: $26.39
Customer Review: I own both the Kindle version and the paperback version of this book. I originally bought the Kindle copy thinking there would be some referece to the CD in the back of the book - a handy place where Kindle readers could download or otherwise access ...

Web Analytics: An Hour a Day by Avinash Kaushik
Amazon Price: $16.50
Customer Review: If you haven't had the benefit of working at a major analytically focused company such as Amazon or Google, this book is a really valuable way to learn more about techniques and approaches that will help you understand your users and site patterns, a...

Advanced Web Metrics with Google Analytics, 2nd Edition by Brian Clifton
Amazon Price: $26.39
Customer Review: This has been an excellent book in breath, even for someone that has used Google Analytics for 2 years. We started tracking offline activity (table tents, posters, newspaper ads) to our website through the use of vanity (or coded) URLs after reading ...

Creating a Web Site: The Missing Manual by Matthew MacDonald
Amazon Price: $19.79
Customer Review: Book is great...simple and easy to understand especially for beginners like me in website development.

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Con... by Tim Ash
Amazon Price: $19.79
Customer Review: I found this book more helpful for big corporations and did nothing for me as a small business owner. I felt the writing style was PHD level and should have been written for the masses. It went into too much explaining about the history and landing p...

Adobe Dreamweaver CS5 Bible by Joseph W. Lowery
Amazon Price: $31.49
Customer Review: This is a "got to have" reference for the serious Dreamweaver user. If you are looking for a step by step learning guide, this isn't it. Get a "training" book along with this one. Adobe's "Classroom in a book" series is good.

Performance Marketing with Google Analytics: Strategies and Techniques for Ma... by Sebastian Tonkin, Caleb Whitmore, Justin Cutroni
Amazon Price: $26.39
Customer Review: I found this book to be a great read. The authors make much of the difficult analytics jargon easily digestible, and provide a clear plan to grow your online business. Unlike some of the other titles out there, this book limits the fluff.

Complete Web Monitoring: Watching Your Visitors, Performance, Communities, an... by Alistair Croll, Sean Power
Amazon Price: $31.49
Customer Review: I oversee a domain that receives 20-30k visitors per day and while I had a pretty solid handle on analytics Alistair and Sean really gave me some key concepts that have improved how we look at our analytics and the actions we take based on them.
Radically Transparent: Monitoring and Managing Reputations Online by Andy Beal, Judy Strauss
Amazon Price: $25.64
Customer Review: If you're looking for a comprehensive overview of the Web 2.0 world, to manage your business brand and/or your personal brand, Radically Transparent is a good introduction. However, if you are knowledgeable about these topics, you may find this book ...

Google Analytics, 3rd Edition by Jerri L. Ledford, Joe Teixeira, Mary E. Tyler
Amazon Price: $23.09
Customer Review: I purchased this book because I manage the analytics account for my company and really wanted some helpful assistance for using the more complex functions of analytics - like event tracking and custom reports. Unfortunately, this book assumes a high...