SEO Basics: Keeping visitors happy and adding more visitors is what SEO is all about. For this purpose, it’s a lot better to be an expert on whatever the website is all about, rather than be some kind of SEO whizkid. Other than that, all that really needs be done is to use the right kind of platform like Wordpress for a blog or joomla as a CMS. Make sure to read Google’s webmaster section tips and guidelines for optimization.

Keyword Tools: SEO begins with keywords, so before doing anything else, compile a list of keywords relevant to the website. All future activities, including those outlined below, depend in one way or other on this list. It is therefore imperative to get hold of a nice bunch of keywords with high query volumes that are actively being sought after by competitors.

An expert in SEO will be able to come up with a nice list of keywords without any help. But it works better, and is more scientific, to use a keyword tool. The most popular one is from Google, which generates keyword suggestions for Adwords users. There are many more, though, that work just as well, including Wordstream and SpyFu.

Onsite Optimization: This part begins with associating each page with a keyword and doing the necessary bit to improve said association. This means adding the keyword onto page titles and URL’s. Ensure that keywords added into page content do not break the narrative or muddy the message of the page. Best way is to create entirely new landing pages, fully optimized for each keyword.

Using the right CMS and/or blog platform helps for including the keywords in all the right places, not to mention the ease of creating an internal linking structure with a good hierarchy, which is a good strategy for all Internet marketing practices. Design modification to enlarge fonts and optimize graphics can help the user experience and page loading speed. So does tweaking back-end scripts and shifting to a more powerful web server.

Link Building: Incoming links are pretty important, as far as search algorithms are concerned. What a link building campaign does is work with the keywords and content creators to acquire targeted links for each page, based on the keyword. The essence of it is to reach out to and establish relationships with like-minded and important website owners. The actual transaction needs a certain amount of experience, so unless the webmaster is aware of terms like three way link deals or sitewide links, it is better to get a professional to do this.

Analytics: Without a good way to analyze traffic, it’s hard to tell whether or not the site is going in the right direction. A good analytics script will offer everything from source referrals to keywords used, landing page data, demographics information about visitors and the time they spend on specific pages. Even more important is the ad clickthru information and conversion data, which highlights pages and ads that are doing well.

In summary, SEO and internet marketing is not some secret recipe. But like everything else on the internet, there are ways to make it easier and tools and software that can be used. Other than that, it’s just plain hard work and talent, not to mention a useful product and/or service.

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Check out your hits

This is one of the top things people want to know when they initially discover analytics tools. When you know how many people are viewing your blog, and how often they view each individual post, you can work out which of your posts are more popular. If you then write more posts in a similar vein to the really popular ones, you are most likely to increase traffic, and therefore increase sales, or customers.

The amount of time spent on every post

Using this analytical tool, you can see which posts people spend more time on, and are thus more popular. If someone is spending several minutes re-reading a post, then it is likely that their interest has been sparked.

The amounts and types of links to and from every post

Links are the currency of the internet. If people are linking back to your blog or your posts, then that can only be a good thing. It increases your traffic, as it means that someone can find your site or twitter account via that link as well as through conventionally searching for your personal posts. Obviously, when you put a twitter analytics program into play, you can learn all sorts of things about your popularity, and how to increase it. Eventually, this will lead to more traffic and more customers.

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Examples of unethical behavior in SEO are keyword spamming in pages, spamming other sites with links to their websites, creating doorway pages, and invisible text. Keyword spamming or keyword stuffing means putting as many keywords as possible in content. The content itself will have low or nonsensical quality.

Some people are frustrated when creating links back to their websites. They go to many other websites and post links to their websites and disregarding the rules of the website they visit. These people usually place their links on comments feature on websites that encourage discussion and opinion of their articles and on forum board. Spamming links are futile because there are many programs to filter comments and the webmaster will usually delete such comments and ban the offending users.

Doorway pages and invisible text are similar, meaning creating additional content that users cannot see for the sole purpose of tricking search engines they have content that actually do not exist. These doorway pages and invisible text are usually filled with keyword stuffing.

Another bad SEO practice is building many meaningless pages about wide range or topics. They either scrap content from other pages or let the pages blank with only links and ads. These pages are usually created by computer programs instead of written by some people so that some website can spawn hundreds and thousands of empty pages.

Shady practices not only disturb other internet users. These practices actually hurt what they are trying to create, which defeats the essence of Internet marketing. First of all, such websites will have bad images in the eyes of their readers. Annoyed readers might report these sites for spamming to search engine to penalize them. They will also skip your websites in the future, which make it impossible to gain loyal readers. Instead, always opt for ethical SEO practices for your Internet marketing strategy.

Search engines algorithm is always ever changing in order to find quality websites and penalize websites which use shortcuts to get high SEO ranking. Search engines are constantly evolving to filter these websites. If your websites are caught using these shady practices, search engines will drop your rating, or even ban your website from search engine result.

Although you might have succeeded in tricking search engines, there are other reasons why these practices should be avoided. Many people are becoming more apt at discerning good and bad websites. There are also many additional programs they can install on their browser which they can use to filter websites with shady reputation which will prevent readers from visiting your sites.

You might know about these shady practices when you hire your SEO and internet marketing experts. After you gain knowledge about black hat SEO practices, you should be able to avoid them and pay attention to the strategies that your SEO experts use.

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Once a business has gathered the data required sourced from twitter analytics and the tweet curve it can then be used in many different fun and exciting ways for example a double glazing company may wish to harvest the data for use in sales activities by pulling all data for the search terms broken window or smashed glass they would then be able to contact the individuals who made the tweet and offer them their services.

If a business manages to pull data from the api then they will need to segment this data in order to make any good use of it. The tweet curve allows a business to pull data and store data for on a ongoing basis from the date the search is started and the previous seven days and then indefinitely or until all the companies hard drives are full, which might not be long with over a million tweets a day.

Once a business has gathered the data required sourced from twitter analytics and the tweet curve it can then be used in many different fun and exciting ways for example a double glazing company may wish to harvest the data for use in sales activities by pulling all data for the search terms broken window or smashed glass they would then be able to contact the individuals who made the tweet and offer them their services.

In today’s fast moving culture of micro blogging, business can be made and destroyed in a matter of minutes. Businesses who take advantage of twitter analytics have a much deeper and more rounded understanding of what their customers and potential customers are saying whether it is a happy thought or unhappy thought.

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A great webpage is one that is free of clutter, and has a “fresh” look to it. You must create a good eye catching head that will grip the surfer’s attention and then hold their attention on the page long enough to accomplish your goals. Important information that will grab the readers’ attention should go above the page fold (the area of the web page that is visible when a user loads the page). This information should be considered carefully as this is the area that will hold the reader’s attention and keep them on the page and purchase your business product, (using the shopping cart) download information, or fill out any forms you may have on your website. All of this information should be laid out above the page fold.

As a web site owner it’s also important to think about do again business or email subscription prominently on the home page. To get started, feed burner is a free email subscription tool and is a great way to get started. This tool includes free statistics as well including page views and unique (your web site reach) visitors.

Some of these desired actions that are performed on your website are known as conversions in the Google online marketing world. With the Google website optimizer, you can perform two types of testing. A/B split tests along with Multivariate testing. A/V Google optimizer is most excellent used when your website gets a low amount of traffic. It’s also greatest used when you are testing different web pages, or want to move objects around on that web page.

Multivariate testing is different from A/B testing. Multivariate testing is for testing on different locations within a single web page when that particular webpage has high traffic. Using this tool at its optimal level, you can test multiple locations at the same time on a single web site page. To use this feature, first identify and tag the links you want to test, and decide the goals for those links.

Next you’ll need to follow the installation wizard after you click on the Google website optimizer tab. In this process, you’ll be implementing variations and implementing symbol for your marketing analysis needs. The website optimizer will automatically create different variations for the usage of your test pages. Use the preview feature to see how this different will look before you start it live on your website. After you’re done previewing, you can start your screening. You’ll want to periodically analyze your results to make sure that they are effective. Another feature that is available is that you will be able to copy the experiment if you want to run it again and see results.

The Google multivariate test will report how the percentage of conversions has changed since the variations and combinations were added. Using the Google website optimizer is a great way to track how a web page is performing and will optimize conversions, Return on Investment (ROI calculated by profit divided costs), and create loyal and repeat customers.

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So why would you want to use split testing? Well a perfect situation would be if you had a site where you sold products but you had two different web pages for it and didn’t know which one you would want to use. You can then setup the script to run the split test. As you get visitors to your script will show the different pages. After you’ve run the script for a while you will be able to look at the numbers and see which site gets more sales.

Why is this so beneficial? Well you can find out which site attracts more buyers which will allow you to improve the overall domain and increase your sales. For example if you start with only a 1% conversion rate and after running the split test you’ve noticed that the newer site works better so you switch out the sites. After switching out the sites you notice that your rate has gone up to 1.5%. That’s a 50% increase in sales from simply switching out your websites!

What makes split testing so powerful is that you can do it even after you’ve found a better site and thus improve your site even further. There’s no end to how much you can improve your site! If you notice that your sales start to flat line then you can create another page with another split test and improve it even more.

Every business is driven by sales. It doesn’t matter if your business provides a product or a service without selling your product or service you will not be able to keep your business running. You can use split testing to gain important knowledge that you may not have gained otherwise. You can also see trends in your advertising to see what parts of your advertising are more effective than others. You can then try new pictures and attention grabbers on your website.

You will gain a vast knowledge of information from simply performing a few split tests on your domain. Many marketers believe that you should increase your sales by increasing the amount of visitors to your site. While this is an effective way to increase your sales it also costs extra money. You can similarly increase your sales by increasing what’s appeasing to your guests. You may be skeptical about investing your time to do a split test however you won’t know how effective it can be until you actually try it. After all is said and done you can use the information that you’ve gained from your split test and apply it across several domains.

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There was a time not too long ago when it was cool to have a web site. You didn’t have to worry about issues such as usability, conversion, and flow because the web was not as competitive as it is today. If you had a website that looked nice, you were in business. Let’s face it even if you had an ugly site you were still in business. If you got business from the site nice if not you were happy too. In the beginning most people didn’t really believe they could make money on their website.

Today the web offers huge opportunities for business to grow and increase their revenue. Hence, the web has become fiercely competitive market place. In such competitive environment, you have to know what works and what doesn’t. Without measuring KPIs (Key Performance Indicators) you are not giving your company a chance to understand your business.

Measuring performance of traditional marketing such as magazine or post card mailer advertising is very difficult. We can say it worked or it failed based on sales, but we don’t know the details such as what part of the ad was effective. How often people looked at the ad and for how long?

With web analytics, we can get a greater understanding of where and how effectively we spend our advertising dollars. Web analytics plays a strategic role in measuring success and alerting companies to vulnerabilities within their online environments. The value of web analytics solutions is not in their ability to collect data, but to measure customer behavior that provides a basis for replicating success or driving change.

Among companies that utilize analytics in this way, 75 percent increased new visitors to their sites, 78 percent improved average visit duration and 65 percent improved returning visitors. Eighty-three percent increased page views per visit, 68 percent improved conversion rates and 64 percent improved the number of visits per existing customer.

The value of analytics is not just in the measurement of the data but also in the ability to act on the results. KPIs should drive action. Every KPI we measure should correspond to action. Creating an effective web analytics strategy requires more thought than money.

Digital marketing is impossible without KPIs. Without KPIs, you are spending on marketing because it feels good. With proper metrics, you spend money because it makes sense.

Web analytics is easy according to every company that sells web analytics solutions. Visit their websites and they’ll tell you loud and clear that web analytics is a walk in the park. Web analytics is not easy.

KPIs have to be part of your strategy. It is not an isolated project within a company. Web analytics should be part of your business analytics efforts. Just like you measure your sales and your revenue, you should measure your web KPIs.

KPIs should be more about people and strategy than technology. Many marketers shy away from web analytics because it sounds like something an engineer would enjoy doing. Web analytics is about measuring consumer behavior. Web analytics is one of the most effective tools to grow your business.

Web analytics is turning raw data into actionable items. Many marketers build their own marketing programs based on information about other companies’ marketing history. Don’t make that mistake. What works for them is not necessarily going to work for your organization. General market research studies provide you general information when you need information specific to your business. Web analytics is the tool for that.

Technorati Tags: behavioral statistics, site stats, web trends, API, performance marketing

To begin with, you should collect the data. If you have an online analytics tool fitted, it may be performing the stuff for you personally. You have to include all aspects of your web site that collect information. Such aspects include CGI logs, Web logs, forms, along with other kinds of data that your web page generates.The successfully collected information now needs to be transformed. Which is a massive task to review the log file personally. You are therefore required to rework the available info into user friendly data which can be manipulated at ease. You analytics tool is going to do this functionality also. In case you have no web log formatted files, such as CGI; your analytic tool may not help.

With the collected and changed information, you can easily proceed along with your analysis right now. This really is arguably one of the most interesting section of your net analysis campaign. You have to identify a trend inside the targeted traffic flow. Following points would help you do just the same.

Does your traffic flow increase in a specific time? Which webpages get visited the most? The number of blog pages does an average visitor check out? The length of time does your visitor stay at the site? Just how much traffic are you able to draw from engines like google. Which pages act as exit points for your visitors? What exactly are your inbound links?

Does your traffic flow increase at a specific time? Which internet pages get frequented more often? The number of blog pages does an average website visitor visit? The length of time does your website visitor stay at the site? Simply how much traffic are you able to draw from google. Which pages act as exit points for your site visitors? What are your incoming links?

Motivate Your Visitors – Making modifications for your Homepage should be a continuing thing, and your changes should always be exciting both to you also to your visitors. After you know how you are going to change your web pages depending on your Web analytics, then you definitely should put your strategy into action.

Lastly, Collect Your Data Again – Web analytics can be an on-going process. Once you’ve made a change, start tracking it inside your Web logs and evaluate your Web analytics again.

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When it comes to analyzing your web site statistics, what’s infinitely more important than the numbers themselves is the actual trend that they portray. If you’re trying to build traffic to a web site (and who isn’t these days?) then your first concern should be that the numbers are increasing on a regular basis.

To properly watch those numbers, and know when you need to make adjustments, you should not depend on analyzing statistics that have been logged over time. Instead, you should make a daily, weekly and monthly schedule to look over certain statistics.

For example, you may want to watch daily trends in traffic and page views so that any trend lasting more than a couple of days can be immediately addressed.

Once a week, you might want to look at how many hits you’re getting via search engines.

And, perhaps, once per month you’ll want to look at how many page views per visit are being generated by search-engines versus links, versus direct traffic.

If you’re running pay-per-click advertising, it’s even more important to track your clicks and where they come from on a regular basis. Small changes can easily lead to large disruptions in your income flow.

In the end, you’ll need to decide for yourself which stats you should analyze daily, weekly and monthly according to your own site goals. Once you’ve decided which are the most important statistics to track regularly, write down a daily, weekly and monthly to-do list.

Make that plan, stick to it, and you¹ll find yourself infinitely more in touch with your site. You¹ll think about creating solutions to your challenges more often. And, in all likelihood, you’ll find yourself dealing with a more and more successful web site.

Technorati Tags: web site visitor traffic, track your website, analyze web trafic

So, you think you’re off to a good start because you finally got your new Web site up and running. You even have one of those counters at the bottom of your homepage so you know exactly how many people visit your site. Done patting yourself on the back yet? When you are, it’s time to move your site to the next level. It’s time for Web Analytics.

Web Analytics may sound like some sort of complex configuration for your web site, but for amateur Web page developer and internet retailers, Web Analytics is actually an incredibly useful, and easy, tool. In one fell swoop, Web analytics can help you figure out all the important information about people who visit your site. Put simply, it’s a way to study who visits your site, what they do while they are there, and why they leave. We’re talking about, all the Whos, Whats, Wheres, Whens, and Whys.

If you’re looking to sell something on your site, Web analytics can tell you what product pages are attracting the most viewers, which ones the least. The tool can even tell you what parts of your site are confusing to your visitors. And it can tell you where your biggest customers are coming from.

If you’re looking to market yourself on search engines, there’s no better way than Web Analytics. The tool allows you to figure out which keywords work best to drive traffic to your site. It can help you figure out how many hits you’re receiving from your advertising campaigns. That way, you can build your Web content to focus on those keywords and campaigns, and to drive even more traffic to your site.

The benefits of Web analytics are many, so here is just a short list of the main ones.

Web Analytics can:

• provide a traffic count. But unlike those basic counters on the bottom of a homepage, Web Analytics can breakdown your visitors by how many are new, or “unique,” visitors, and how many are repeat visitors, along with what pages, and how many pages, they viewed.

• track down the IP address of your visitors, which is like their numerical address on the Web where the visitors are coming from. Not only that, you can track them down to their geographical, real-world location, too, as well as the time of day that they came.

• breakdown individual visits by the entry page, where the person first landed at your site, and the exit page, the last page they visited before they left. Entry pages generally show that the visitor may have bookmarked your site on that page, probably because of its valuable content. Exit pages, on the other hand, could be your site’s most boring content.

• count the total time that visitors spent on your site, and exactly what path they took through the site. This can give you the better idea about how well-designed your Web page is, so you can learn how to better design your site’s navigation to direct visitors where you want them to go, and get them to stick around your site longer.

• trace your visitors back to the links that brought them to your site. The more links other Web sites have to your pages, the better. On the other hand, visitors may have come straight to your site, which is also not too shabby. It could mean that word-of-mouth on your site is working.

• weigh the value of search engine keywords in your Web content. You could find out what search terms visitors are using at your site. And you could also analyze which terms people are using at search engines to find your site. Either way, it’s a great way to optimize your content to what your visitors are looking for.

The ultimate benefit of Web Analytics is to make your site more worthwhile to its visitors. But of course, you want to make it more worthwhile to you too.

Technorati Tags: analyze web visitors, SEO, visitor site traffic