If you are using Google Analytics, you’ll see Traffic Sources in the left hand column – click on it and select sources.

First you will see “Direct Traffic”. Any visitor that falls under direct traffic typed in your URL in directly. They didn’t find you through any kind of search or third party site. This can indicate the effectiveness of your offline marketing or word of mouth referrals.

Option 2 is Referring Sites. These visits come from any link to your site on another site. This can include blogs, partner sites, banner ads or directory listings. These visits can tell you a lot about what other interests your visitors have and how popular you site is across the web. If you are seeing a high volume of referring sites, that means you have links across all of them, which is a very positive thing.

Your third source is Search Engines. This is pretty self explanatory. It let’s you know which search engines people are coming from. This includes paid listings along with the organic ones.

There are some subtleties to analytics that are worth knowing, but that is the meat and potatoes. One important thing to look for is the percentage of visitors coming from direct traffic as opposed to search engine traffic. Since 80% of web traffic comes from search engines, you know that you need to focus on your Search Engine Optimization (SEO) if you see the majority coming from direct traffic. That will tell you people aren’t finding you by your keywords and you’re missing out on a lot of very valuable (and cheap) organic traffic.

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In the context of web analytics, a growing number of people are choosing to focus on their conversion rates and user experience. Because social media has continued to grow, companies are constantly looking for new ways to reach their users. Businesses have begun to make the user experience easier by using new tools. Specifically when analytics are involved. Companies are learning that the use of innovative testing platforms that try to provide an implemented view of the whole company. More and more organizations are beginning to expand their online presence. Because of this there are many businesses that are open to the idea of new strategies and tools that can work with their own business. The social media identity of many companies has made way for an increased connectivity with their users. Businesses that have experienced less interest with their digital efforts have begun to experiment with social media while expanding their reach at the same time. You can think of this as dipping your toe in a pool to see the temperature before you jump in.

There are a ton of new tools and platforms that are floating around the analytics world in 2011. While there is probably an endless list of new tools that companies are taking advantage of, a few can be spotlighted for being adopted by a number of companies. Social media analytics have begun to really take off in the last few years, more so in 2011 than ever. With companies placing more and more value into social media, the need to measure results is crucial as well. Social media analytics are beginning to phase towards the integration with company websites, social media and offline behavior.

Organizations are also searching for analytics tools that allow them to control their projections, analytics, and results all in one place. The number of companies that have spent time searching for tools that will help them successfully implement their data from all streams together as they are experiencing a data overload has risen. Tools like intrusion detection, behavioral analysis, and tag management are being utilized by a growing number of companies in an with the focus of making their asset management easier and less time consuming.

Data will continue to grow in the near future and companies will not only attempt to get a better view of their data streams, but also try and make managing data easier with new tools. In the past, there’s been a failure to achieve proper implementation with a number of companies. In the end of 2011 and into 2012, look for even better tools of data implementation as well as continued focus on user experience and optimization.

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The stage was set for the helping hand, which almost overnight allowed food lovers at every cooking level to make their most coveted meals that were originally intended for special occasions. And before you could say “hot plate,” Hamburger Helper modified the idea of suppertime in the United States forever.

Before heatmaps, one of the most popular ways to get analytics from your website was to use Google Analytics (a cookbook). In order to do this you had to leave your website and log into Google Analytics where you would find a dashboard bursting with measurements of your site’s performance without really knowing what the numbers and measurements represented or what changes you could make as a result of them.

With overlaying heatmaps (Hamburger Helper) a website operator no longer needs to depart from their site in order to see their analytics as they would lay right over his or her site. Think of it as a bunch of complex numbers that are organized into a succinct visual layout on top of your website.

The moral of the story? You no longer have to be an analytics guru to understand a service like heatmaps. Heatmaps were built so joe couch potato could make simple changes to his website that would help increase conversion rates and lead to more sales.

If you would like to learn more about a simplified analytics solution, stop by www.seevolution .com to find genuine advice on website heatmaps and how they can triple conversion rates.

In the world of marketing, it is paramount to think outside of the box. Since the Internet, I feel that the lines have been blurred between what is new and what is normal. Keep in mind that innovation and creation are not the same. For example, if you used a service like heatmaps you would be considered innovative but you would not be considered creative; you did not think of it. Just like Michael Scott’s Charlie And The Chocolate Factory golden ticket promotion idea. Innovative, not creative.

2. Preparedness
Dwight is ready for anything. Bear attacks, sex predators, or nuclear war. You name it, Dwight has planned for it. In marketing you need to pe prepared for anything your company throws at you. As we talked about earlier, creativity is important, but don’t let what works escape you either.

3. Resiliency
When Michael had the idea to give gift baskets to the clients who left for the bigger chains he was being resilient. If one of you’re clients leaves, ask why or if there is anything you can that would change their mind.

4. Be Humble
Recall when Ryan acquired the corporate job and it all went to his head? Don’t attempt to be like our buddy Ryan. Of course you desire to be success, but you need to always remember where you started and treat people how you would want to be treated.

5. Confidence
Say what you will regarding Michael Scott, but the man can sell. This was possibly best demonstrated when he locked in the deal with the whole Scranton school district at Chiles. Having self-assurance is everything, it is easy to tell when you have it but it is even easier to tell when you don’t.

Learn more about marketing creativity. Stop by Chris Carlton’s site where you can find out all about today’s working strategies and what they can do for you.

Google is more then likely the place to start any search about anything. Keywords for a search can be web analytics, analytics, web log analysis or even web traffic. Any one of these will give you information. However, the key is to actually use several different keywords to run different searches and scan through each, taking notes. There is More information than you’ll ever need, with some of the best links usually being on top of the search.

Another option to start with is to go directly to Wikipedia.org. Wikipedia is an encyclopedia created and maintained by the public. This makes it very extensive in subject matter, but sometimes the information is suspect. The information is usually well organized and easy to read, with links within articles that lead to others on that specific topic. Credibility can sometimes be an issue, and so it is also monitored by the very people who write articles in it.

Both above options will lead you to other links, but each in its own way. A Google search will offer up a plethora of sights containing your keyword. However, many of the links will only lead you to other links about links that send you to articles about the links. The researcher or would be expert must learn to filter out dead ends by reading the blurbs beneath the links that give you a few sentences of the article in question. Often times that is enough to save you. Remember, the further down the search options you go, the fewer relevancies you’ll find with both keywords.

An article for Wikipedia will generally include a few links that will shed a light on anything you’re still in the dark about. These external links at the end of the article are excellent sources, since they are typically the main vein from which the information was mined to write the wiki.

If you need off-line information, a local library can be just the place to go. Libraries in the US have worked hard to keep in touch with the latest technologies for storing data and often times have information that can not be easily found in other places. Newspapers and magazines on microfiche, that can include professional business journals where tools of this kind are discussed in detail.

University professors and experts in the field are often only a few clicks away, and are usually available to answer questions or give small tidbits of insight to the honest seeker. Finding them may take a few more steps, through university websites and campus directories. However, the quality and depth of knowledge that these people can represent is invaluable.

Regardless of the routes one takes to knowledge, using the knowledge is the key to success. These five ways to learning everything you wanted to know about web analytics can give you a head start in developing an edge for a web business or product that could put it over the top.

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